As the founder and CEO of IHC Agency, Iman Hasan has spent two decades helping brands shape their stories, build their identities and connect with audiences through strategic communications, marketing and brand development. Yet beneath the business strategy lies a woman whose journey has been shaped by ambition and a desire to help others, particularly women, realise their full potential.

Today, as she leads the expansion of Biohack-it Media Group from Dubai onto a global stage, Hasan is helping shape a new conversation around wellness, media and human potential. What began as a podcast has evolved into a growing ecosystem spanning content creation, live experiences, creator development and wellness-focused communities, connecting voices from the GCC and beyond.

Despite the scale of her ambitions, her focus remains remarkably grounded: creating impact, building with intention and ensuring that the communities she creates leave people feeling inspired, seen and connected. We sat down with Iman Hasan to discuss female leadership, resilience, legacy and the lessons she has learned while building businesses across continents.

You have spent years working across PR, branding and marketing through IHC Agency. At what point did you realise there was space for a creator-led wellness network in the region?

Through IHC Agency, I had a front-row seat to how wellness brands were scaling globally, where I got to see the machinery behind what made them work.I saw an appetite for the same conversation surrounding health, longevity, human performance, and conscious living in this market, but there was almost no infrastructure to support it locally. The creators, the audiences, and the demand were all present. What was missing was the connective layer: a network that could develop talent, build shows, produce experiences, and connect regional voices to global platforms in a way that was intentional and sustainable. That gap was impossible to ignore. And once I saw it clearly, I couldn't unsee it.

What first inspired you to build Biohack-it Media Group?

The honest answer is that it began with loss. Grief has a way of making everything urgent and clarifying what truly matters. It made me look at health, longevity, and how we actually live in a completely different way. I became deeply curious about prevention and what it means to take genuine ownership of your health before illness arrives rather than responding to it after. That personal experience is what first drew me into the wellness space. Not as a professional interest, but as something profoundly personal.

Wellness has become an increasingly crowded space globally. How do you approach building credibility and trust within the industry?

We are deeply selective and refuse to move fast for the sake of it. In a crowded space, the temptation is to add more voices, more content, and more partnerships. But we do not see this as the answer. Every creator within BMG is chosen intentionally. We look at quality of voice, depth of expertise, and alignment of values before anything else. 

How important is female leadership to the way you shape the company culture?

Not only are we majority female-founded and female-run, we also have seven different nationalities across this growing company spanning two continents. We are a diverse, dynamic team, and I believe that diversity of background and perspective is a genuine competitive advantage. I've always believed that women lead with intuition, and that instinct, combined with rigorous execution, is a powerful combination. It is what drives how we build, how we make decisions, and how we show up for the creators, partners, and communities we serve. I am incredibly proud of what we have built as a predominantly female-founded and operated company. 

What does success look like to you today?

Today, success means building something with genuine and lasting impact. It means closing this raise, scaling the Biohack-it Network, and proving that the UAE can be a genuine global voice in wellness media, all while supporting creators to grow with the support of the infrastructure we've created, and reaching audiences who are making real shifts in how they approach their health. And most importantly, working with a team I am deeply proud of, without compromising on values or vision.

What have been some of the biggest risks you have taken professionally, and how did they shape your journey?

One of the biggest risks I’ve taken professionally was building businesses across industries and countries without the traditional safety net most people rely on. I’ve also taken the risk of betting on myself repeatedly. Expanding into the Middle East, building media and community platforms from scratch, putting my own capital, reputation, and relationships on the line — all of that comes with enormous pressure. Especially as a woman navigating high-level rooms that are still very male dominated.

But every major risk shaped me into a more resilient and grounded leader. It forced me to develop conviction, emotional intelligence, adaptability, and the ability to lead through uncertainty. I think entrepreneurship strips you down to who you really are. It teaches you very quickly that vision is important, but endurance is what actually builds something meaningful.

Tell us about you as a woman outside of work.

Outside of work, I’m somebody who deeply values peace, connection, and growth. I’m very driven professionally, but my personal life is rooted in creating a life that feels meaningful from the inside out. I love wellness, spirituality, travel, fashion, long conversations, beautiful experiences, and spending time with people I genuinely love. A huge part of my life over the last few years has been learning how to feel grounded within myself instead of constantly chasing external validation or achievement. I’m also somebody who genuinely loves building community. Whether through business, friendships, dinners, events, or conversations, I care deeply about creating spaces where people feel inspired, seen, and connected.

Beyond business growth, what kind of legacy do you hope to build through your work?

I want to build a legacy around impact, connection, and changing the way people experience wellness, media, and community globally. More than anything, I hope people remember me as someone who built things with heart. Someone who created opportunities not only for herself, but for other people too.

Looking ahead, what would you still like to achieve?

There’s still so much I want to build. I want to scale our media platforms globally, create one of the most influential wellness and media ecosystems bridging the US and the Middle East, and continue building communities and experiences that genuinely shift culture. I think the biggest thing I’m chasing now is depth. Depth in my work, depth in my relationships, depth in the impact I leave behind, and depth in the life I create.