Graff has revealed its latest Laurence Graff Signature campaign, captured against the dramatic backdrop of Los Angeles at sunset. Shot by acclaimed photographer Steven Klein at the iconic Sheats–Goldstein Residence, the campaign stars Faretta Radic and Akbar Shamji showcasing the House’s celebrated gold jewellery collection.

Inspired by the facets of Graff’s extraordinary diamonds, the Laurence Graff Signature collection translates the geometry of the House’s signature stone into sculptural designs crafted in yellow, white, and rose gold. Each piece reflects Graff’s renowned craftsmanship, with creations carved from a single piece of gold and available in polished finishes or adorned with pavé diamonds.

New additions to the collection include bold chain-link necklaces, bracelets, earrings, pendants, rings, and bangles, designed to be layered, mixed, and styled with individuality in mind. The result is a collection that effortlessly balances everyday wearability with statement-making elegance.

“The Laurence Graff Signature collection has become a true icon of the House,” says François Graff, Chief Executive Officer. “The design is instantly recognisable, unapologetically bold, and deeply rooted in the DNA of Graff.”

Modern yet timeless, the collection celebrates Laurence Graff’s enduring vision and the artistry that continues to define the House. For those seeking jewellery that embodies confidence, craftsmanship, and contemporary luxury, the Laurence Graff Signature collection offers a compelling expression of the Graff spirit.