Louis Vuitton continues to expand its beauty universe with the introduction of LV Crayon, the latest addition to La Beauté Louis Vuitton. Conceived under the creative direction of Dame Pat McGrath, the Maison’s first-ever lip liner brings her signature runway precision into an everyday beauty essential, reinforcing Louis Vuitton’s vision of beauty as a lifestyle, an experience, and an art form.

Inspired by the lip-defining technique Dame Pat McGrath has perfected across more than two decades of Louis Vuitton runway shows, LV Crayon is designed to complement LV Rouge and LV Baume, offering precise definition with a featherlight, velvety texture. Powered by peptides, the formula visibly smooths, plumps, hydrates, and enhances the lips while delivering long-lasting comfort and colour.

Designed as both a beauty essential and an object of design, every detail reflects the Maison’s craftsmanship. The pencil features a distinctive Monogram Flower-shaped tip, created by craftsman Konstantin Grcic, to enhance precision and control. A soft-touch black matte wood body, an ombré colour finish, and a gold Monogram Flower cap complete the refined design language of the La Beauté collection.

The formula combines exceptional sensoriality with high performance, offering all-day wear, 24-hour hydration, 24-hour lip-plumping and bleed-proof performance, while preserving colour for up to 12 hours. The collection debuts in 10 curated shades, ranging from understated nudes and rosewood tones to bold signature reds, including Rouge Louis and Monogram Rouge.

Beyond the lip liner itself, Louis Vuitton introduces a collection of complementary beauty accessories designed to become lasting objects within the La Beauté Louis Vuitton universe. These include the Lip Blending Brush for seamless application, the Beauty Sharpener, designed by Konstantin Grcic with an integrated waste collector, a dedicated Beauty Pouch for everyday essentials, and a Lip Pencil Case crafted in the iconic Louis Vuitton Monogram canvas to house all ten LV Crayon shades.

The collection is guided by Dame Pat McGrath DBE, whose influence on modern beauty spans more than three decades. Following over twenty years of creating runway beauty for Louis Vuitton, her role as Creative Director, Cosmetics transforms that backstage artistry into a permanent expression of the Maison’s beauty vision, crafted with the precision of couture and designed to endure.

With LV Crayon, Louis Vuitton introduces a new beauty icon that unites innovation, craftsmanship, and artistic precision, marking another milestone in the ever-evolving world of La Beauté Louis Vuitton.