Founded in 2019 by siblings Maha, Youssef, Dina and Mostafa El Shorafy, Nado's Jewellery is an Egyptian fine jewellery house specialising in handcrafted 21-karat gold pieces. Drawing inspiration from nature, heritage and regional culture, the brand has unveiled Meet Her, an immersive campaign that brings its creative vision to life through storytelling, art and craftsmanship.

More than a campaign, Meet Her invites guests to discover the identity behind the brand through four distinct worlds – Palace, Garden, Sky and Atelier – revealing the creative philosophy behind each collection.

Alongside the launch, Nado's Jewellery unveiled an exclusive capsule collection available only at the Palace Beach Resort Marassi boutique. Inspired by the Mediterranean, the seasonal designs feature playful motifs including fish tails, crabs and pearls, capturing the spirit of Egypt's North Coast while celebrating the brand's signature craftsmanship.

Guests entered the experience through a curated art corridor created in collaboration with Art D'Égypte, where contemporary artworks introduced the visual language of Meet Her. The evening concluded with a beachfront dinner overlooking Marassi's coastline, celebrating the launch and the women who continue to inspire the story of Nado's Jewellery.