Richard Mille has welcomed Turkish actress Serenay Sarıkaya as its newest partner, bringing one of Türkiye’s most recognised talents into the brand’s growing family.

Sarıkaya began her career at just 15 and has since worked across film, television and theatre, building a career defined by a willingness to explore new directions rather than follow a conventional path. Along the way, she has received five Golden Butterfly Awards, including two individual Best Actress honours, while her work on stage and screen has continued to gain international recognition. 

That same sense of independence sits at the heart of her relationship with Richard Mille. A longtime watch enthusiast, Sarıkaya was already familiar with the house before the partnership began.

“To me, Richard Mille is about having the courage to create your own rules,” she says. “I love the idea of respecting where you come from without letting tradition define where you can go.” 

It is an approach that reflects Sarıkaya’s own career, which continues to move in new directions. She hopes to take on more international films, spend part of the year living abroad and become a more regular presence on the film festival circuit. She is also writing a film of her own, with ambitions to eventually bring the project to the big screen. 

As part of the partnership, Sarıkaya will wear the RM 037 Automatic in white gold with snow-set diamonds, a piece that reflects the combination of strength and elegance she says first drew her to the brand. 

For Amanda Mille, Brand and Partnerships Director at Richard Mille, Sarıkaya’s character was central to the decision. She describes the actress as someone with “a long-term vision for her career” who remains deeply grounded while continuing to evolve. 

Beyond acting, Sarıkaya has also spoken about using her platform to encourage other women to take risks, trust themselves and remain open to what comes next. It is an outlook that makes her latest role with Richard Mille feel like a natural next step.