Graff has unveiled the latest chapter of its High Jewellery campaign, presenting a collection of extraordinary creations centred on vivid gemstones, exceptional diamonds and the House’s signature craftsmanship.

The campaign captures Graff’s enduring expertise in transforming some of the world’s rarest natural treasures into one-of-a-kind jewels. The imagery was photographed by Liz Collins and features Graff’s muse, Bibi Breslin. 

The campaign’s hero image showcases a spectacular High Jewellery necklace anchored by a 118-carat cushion-cut, unheated Sri Lankan sapphire. Stones of this scale and quality are exceptionally rare, and Graff’s master artisans designed the necklace around the sapphire’s individual character.

More than 54 carats of diamonds are set by hand, radiating from the central sapphire in rhythmic compositions that create a balance of light and shadow. A three-carat pear-shaped diamond forms the necklace’s drop, positioned above a baguette diamond sunray motif. Its brilliance provides a striking contrast to the sapphire’s deep, saturated blue.

The campaign also introduces a bracelet set with more than 200 Zambian emeralds, weighing over 20 carats. Arranged in graphic rows, the emeralds flow into emerald-cut and round diamonds, creating a dynamic interplay of colour, shape and light.

Another emerald creation takes the form of a High Jewellery necklace featuring three exceptional stones: a nine-carat pear-shaped Zambian emerald, an eight-carat pear-shaped diamond and a six-carat emerald-cut Zambian emerald. With more than 61 carats in total, the necklace adopts a floral-inspired silhouette and drapes delicately around the neck like silk.

The new High Jewellery campaign brings Graff’s longstanding heritage into a contemporary visual language. Its powerful imagery captures the meeting point between nature’s rarest creations and the House’s technical mastery.