Dubai-based sustainable fashion brand Veganologie has introduced Maha, an Arabian Oryx-inspired charm, as the newest addition to its Watan Wild collection. Joining four existing characters, the handcrafted accessory celebrates the UAE’s wildlife and cultural heritage while adding a practical detail, a hidden flip mirror.

Named after the Arabic word for Arabian Oryx, Maha takes inspiration from an animal closely connected to the region’s desert landscape and conservation story. Known as the “Pride of the Desert”, the character brings the spirit of grace, courage, optimism and ambition.

The charm is made from 100% plant-based bamboo fibre leather. Selected for its durability, Maha is designed to withstand everyday adventures while staying true to the collection’s focus on conscious design. The flip mirror tucked inside gives the collectible a useful function beyond decoration. 

Watan Wild combines accessories with storytelling, using its characters to encourage a connection with wildlife and an awareness of environmental protection. With every Maha sold, a percentage of proceeds is dedicated to wildlife conservation and habitat preservation initiatives, helping turn a charming collectible into a small but meaningful act of protection.

“Watan Wild was created to make conservation feel personal, playful, and part of everyday life,” the brand says. “With Maha, we wanted to capture the quiet power and elegance of the Arabian Oryx while giving her a personality that people could connect with.”

Designed in Dubai, the collection invites customers to choose a character that reflects your personality.