Gucci turns to the streets of New York for its latest GucciCore campaign, embracing individuality through a collection that brings everyday essentials and the House’s signature Italian elegance.Captured by photographer Peter funch, the campaign features groups of people across the city, reflecting the diversity of personal style within an urban setting. Funch introduces different personalities, styles and ways of dressing against New York as the background. 

First represented in Times Square in May, the GucciCore collection explores the foundations of the House’s wardrobe. Classic pieces including peacoat and trench coat, the business suit, essential shirt, and pencil skirt. These timeless staples are complemented by Gucci’s distinctive approach to italian glamour. The campaign also features Sabine Getty, the Swiss-born lebanes-Egyptian jewellery designer and creative personality, adding a familiar face from the world of fashion to the collection.

The collection introduces a wardrobe that feels versatile through pieces that can be worn and interpreted in many ways  which reflects self-expression and diversity that define the campaign while remaining unmistakably Gucci.