In a world where fashion moves at an increasingly fast pace, designer Sandy Nour invites us to slow down and rediscover the romance of dressing. Inspired by the elegance of the 1950s, her latest collection, Rendez-Vous, celebrates feminine silhouettes, intricate craftsmanship and the beauty of handmade details. With some creations requiring more than 700 hours of work, the collection reflects her belief that true luxury lies in the time, skill and passion behind every detail. We sit down with the designer to discuss her creative journey, the inspiration behind the collection and why the art of dressing deserves to be celebrated.

1-Looking back at your journey as a designer, how has your creative vision evolved, and what continues to inspire you today?
My journey into fashion began long before I created Sandy Nour, growing up in a home where clothes, fabrics, and design were part of everyday life, influenced deeply by accompanying my father on buying trips to Paris as a child. With experience, I have become more confident in my choices, clearer about what I want each collection to express, and more comfortable letting an idea speak for itself. I learned the importance of knowing what to leave out and what to add.Seeing dresses on clients over the years has helped me understand how much fit and feeling matter, shaping my decisions from the beginning. Strong silhouettes, femininity, and meticulous craftsmanship remain central to my vision and to the identity of the house.

2- The collection takes inspiration from the elegance and romance of the 1950s. What attracted you to this era, and how did you bring its influence into your designs?
I was drawn to the elegance of the 1950s, the pleasure people took in dressing, and the care that went into each garment. At a time when everything moves so quickly, I wanted to revisit that appreciation for the human touch and the time invested in each piece. In Rendez-Vous, I kept the feminine shapes of the era, such as structured silhouettes and full skirts, while giving them a lighter, more modern feel to allow today's women the freedom to wear them for contemporary occasions.

3- You describe this collection as an antidote to today’s fast-paced world. Why was it important for you to bring back the focus on craftsmanship and handmade details?
Taking time has always been part of how we work, but Rendez-Vous brought that belief into focus. The detail in this collection required patience, allowing each stage of the handwork to develop before moving to the next. Hand craftsmanship is at the heart of Sandy Nour, reflecting our respect for the craft and for the woman who will wear it. For me, luxury begins with the care given to details a woman may never consciously notice, but whose intricacy she will feel when wearing the piece.

4- Some pieces take more than 700 hours to complete. Could you tell us more about the creative process and the work behind these designs?
The creative process requires immense patience and a constant dialogue with the original source of inspiration. It involves revisiting its references, exploring diRerent interpretations, and gradually extracting its essence in a way that feels authentic to the brand, while preserving the DNA and distinctive signature of SANDY NOUR. Translating these ideas into intricate designs is an equally demanding process, requiring close coordination and the collective expertise of several hands working towards a shared
vision, sometimes over hundreds of hours. The greatest challenge lies in maintaining absolute precision and unwavering attention to detail throughout every stage of the handwork, ensuring that each element comes together harmoniously and that the integrity of the original vision is never compromised.

5- The collection celebrates the female figure through corsetry, structured tailoring and full skirts. How do you balance these classic shapes with a modern feel?
I love the way a structured dress can define the waist, enhance a woman's posture and give her a beautiful sense of presence. However, structure should never come at the expense of movement. A garment must move with the woman who wears it, which is why fabric selection and construction are always considered together. The silhouette reflects a woman’s persona, while the movement allows her to make it her own. I believe this balance between structure and fluidity is one of the strongest signatures
of the house.

6- You brought back some of your signature details, such as 3D floral appliqués, but with new techniques. How do you keep the brand’s identity fresh with every collection?
The flower is already a signature of the house, so I wanted to give it a new expression that belongs to the world I am creating. For RENDEZ-VOUS, this meant exploring laser-cut petals, which were then embroidered and assembled by hand. I also played with scale, varying the size of the flowers and pushing their proportions to the point of exaggeration in certain looks, while never compromising on craftsmanship. These subtle yet intentional changes allow the signature flower to evolve with each collection, while remaining unmistakably SANDY NOUR.

7- The collection also comes with a campaign film inspired by the 1950s. What story did you want to tell through the film, and what do you hope women feel when wearing your
designs?
I wanted the film to capture why the 1950s appealed to me beyond the way people dressed: the anticipation of going out, getting ready, and meeting someone. Through the setting, music, and movement, viewers could step into that era and experience its elegance. When a woman wears a piece from Rendez-Vous, I want her to look in the mirror, recognize herself, and feel a little more daring, confident, and powerful. For those few hours of an evening, I want her to feel the anticipation and pleasure of dressing rather than the weight of the day, making the dress her own kind of superpower.