A Lebanese entrepreneur and creative director based in the UAE, @ro__anne is the visionary behind @andagainandagain.app, a tech-driven resale platform redefining second-hand fashion in the region. By making it easy to resell clothes via an app, &Again is promoting a circular economy and giving clothes a second chance. &Again uses RaaS (Resale-as-a-Service) to fight overconsumption and waste, building for the future, with Gen Z & Gen Alpha in mind.

Through &Again, Roanne aims to blend fashion storytelling, and sustainability to champion circular fashion, giving pre-loved clothes a stylish second life. With a background in graphic design and experience spanning fashion, advertising, and beauty, Roanne proves that conscious consumption can be both chic and impactful.

View this post on Instagram

A post shared by &Again (@andagainandagain.app)

Roanne Told MADAME Arabia: “I started &Again because I believe that fashion can be both beautiful and responsible. And that’s a sentiment that will eventually become inevitable for everyone. It’s the direction the world is moving towards.

Preloved isn’t just about clothes.

It’s about stories, the hunt for the one-of-a-kind item, taking care of our planet and giving beautiful pieces a second life. For me, it’s about mixing style with sustainability and proving that secondhand can be first choice. 

As a female entrepreneur, my advice is simple: just go for it. It’s never going to be perfect. It’s never going to be complete. What’s the worst that can happen? a No? It doesn’t work?  You try again and again!

The adventure is so fun, and building something from scratch is so exciting. I hope I build a whole bunch of businesses!"