What happens when one Rolls-Royce celebrates a 100 year milestone? You get utterly unique, Phantom Centenary Private Collection.

A collection of just 25 cars, each is an intricate work of art with hidden Easter eggs of meaning for true fans of the brand.

Each crafted by a huge team of designers and artisans over a three-year period, the vehicles contain couture-grade fabrics, 24-carat gold finishes and embroidery so intricate it took 160,000 stitches. Unlike usual models from Rolls Royce, these cars are identical and can not be customised.

Inside the creatively designed vehicle, every corner tells a story. Though, without briefing, it will take a keen eye to uncover each detail.

The Anthology Gallery stretches across the dashboard like an illuminated book, its sculpted aluminium “pages” reveal quotes from the last 100 years of history. While the the rear seats, which were created in collaboration with a couture fashion atelier, combine high-resolution printed fabric and hand-drawn embroidery that nod to the legendary owners of Phantoms.

Even the door panels are storytelling canvases, which showcase the journeys that defined the iconic car model. Outside, the iconic Spirit of Ecstasy gleams brighter than ever. Cast in solid gold, hallmarked in London, and finished with hand-poured enamel.

This is Rolls-Royce at its most opulent and theatrical.