Boucheron reveals its new festive campaign, Winter Wonderland, a celebration of the Maison’s most beloved signature creations and perfect gifting inspiration. Set across frosted landscapes and golden deserts, the campaign places the brand’s icons –  Quatre, Serpent Bohème and Plume de Paon – in whimsical scenes as house ambassadors Daisy Edgar-Jones, Dilan Deniz, Mina and Han So-hee each discover the latest designs from the Parisian jeweller. 

In a winter setting, Daisy Edgar-Jones captures the campaign’s playful spirit. She wears Plume de Paon, one of Boucheron’s earliest signatures, its delicate curves echoing the grace of falling snow. She also layers pieces from the Quatre Classique collection, adding a contemporary edge to the ethereal scene.

Mina brings brightness to the heart of winter, adorned in Serpent Bohème rendered in white gold, diamonds and touches of aquaprase. Against the cool atmosphere, she wears the Quatre Classique tube, creating a dialogue between softness and structure.

Dilan appears before sunlit desert sands, where Serpent Bohème's pieces shine with unmistakable feminine energy, symbolising a legacy passed down through generations since 1968. Meanwhile, the graphic lines of Quatre Classique emerge from the dunes, offering a bold counterpoint to the landscape's softness.

Han So-hee completes the story in a wintery scene where monochrome tones meet vibrant flashes of colour. Her Serpent Bohème pieces shimmer, while Quatre Classique designs are a statement of attitude and modernity. 

Boucheron’s icons make indulgent festive gifts for your loved ones or perhaps for yourself. Designed to last for generations, these pieces will bring festive magic again and again.