The GCC continues to emerge as a powerful force in fine jewellery, with a new generation of female founders redefining luxury through craftsmanship, storytelling and conscious design. From avant-garde artistry to sustainable innovation and poetic celestial forms, these independent jewellery houses are shaping a modern vision of regional excellence.

Here are three female-founded, GCC-based fine jewellery brands that deserve your attention now.

Tryyst

Tryyst is an avant-garde fine jewellery house bringing a bold, artistic perspective to modern luxury. Founded by Belgian, UAE-based designer Pooja Javeri Shah, the label stands apart for its belief that jewellery is more than adornment. Each piece is conceived as a companion for self-expression, creativity and emotional connection.

Defined by sculptural shapes and refined diamond work, Tryyst balances contemporary form with timeless craftsmanship. The collections are narrative-led, each offering a distinct emotional lens. Deco reinterprets classic elegance through a modern graphic edge, while Terra draws inspiration from nature’s raw textures and grounding energy. Soul, meanwhile, celebrates individuality through expressive, free-flowing forms.

Across every collection, Tryyst remains rooted in uncompromising quality and thoughtful artistry. The result is fine jewellery that feels personal, soulful and expressive, designed for women who view luxury as an extension of identity rather than convention.

Kayaa Jewels

Kayaa Jewels is a Dubai-based fine jewellery brand redefining luxury for a new generation through sustainability, accessibility and modern design. Founded by entrepreneur Aashna Sanghvi, a fifth-generation diamantaire, Kayaa specialises in lab-grown diamonds set in 18k gold, offering an ethical and forward-thinking alternative to traditional fine jewellery.

Inspired by the Arabic word Hikaya, meaning story, Kayaa is built on the idea that jewellery should mark moments, memories and milestones. Each piece is designed to be worn effortlessly every day, combining refined elegance with modern practicality. By embracing lab-grown diamonds, the brand places conscious craftsmanship at the heart of its identity without compromising on brilliance or quality.

Kayaa also places strong emphasis on personalisation, offering bespoke services that allow clients to co-create meaningful designs. It is a jewellery house that bridges heritage and innovation, making modern luxury both intentional and attainable.

LYLA K.

Founded in 2025 by Iraqi creative and entrepreneur Layla Kubba, LYLA K. is a homegrown fine jewellery house rooted in light, precision and poetic design. Inspired by the meaning of her name, “night,” the debut collection draws from celestial beauty, translating the mystery and geometry of the night sky into sculptural, contemporary forms.

Each piece merges strength and softness through architectural silhouettes, star-inspired motifs and luminous stones that move fluidly with the wearer. Crafted in Jordan using 18k solid gold and carefully sourced diamonds and precious stones, every design begins as a precise digital sketch before being brought to life by skilled artisans and finished by hand.

LYLA K. is defined by its signature star language and its balance of modern elegance and timeless craftsmanship. The brand celebrates individuality, resilience and inner light, creating jewellery designed to accompany women through every stage of life with quiet power and poetic grace.