Level Shoes and New Balance launched a four-day activation at BKRY in Alserkal Avenue, debuting an exclusive cow-print 204L sneaker alongside a curated selection of new-season New Balance drops, all available at levelshoes.com.

From April 9 to 12, beloved homegrown bakespace BKRY transforms into a warm, immersive space where style, food, and community converge to reflect Level Shoes’ focus on experiential retail that prioritizes cultural relevance, shared experiences, and social connection.

The activation opened with intimate sourdough workshops for select tastemakers. Invited guests received custom bread baskets with fresh sourdough, preserves, and branded packaging. Following the activities, the wider local community was invited to engage with an exclusive menu.

Throughout the four days, QR-enabled shopping makes it easy to explore the 204L and other new releases. All purchases include a branded bread bag, collectible stickers, and a complimentary sourdough loaf in custom packaging.

This partnership cements Level Shoes’ cultural authority, which bridges product, place, and people through meaningful moments that resonate beyond the store.