Darna Rewards brings an elevated shopping experience this Eid Al Adha to The Galleria Al Maryah Island, Yas Mall and Al Jimi Mall

This Eid Al Adha, shoppers are invited to discover a more rewarding way to experience luxury shopping, as Darna Rewards brings its most rewarding luxury experience to date, evolving beyond The Galleria Al Maryah Island to also include Yas Mall and Al Jimi Mall for the first time.

Running from 18 to 31 May 2026, the campaign unlocks exclusive rewards across more than 100 of the world’s most sought-after brands, spanning fashion, beauty, jewellery and watches. Designed to complement the spirit of Eid through elevated shopping, thoughtful gifting and moments that feel truly rewarding, the campaign seamlessly enhances every moment spent exploring Abu Dhabi’s world-class luxury retail landscape.

Three Destinations, One Campaign

Following the success of its debut in December at The Galleria Al Maryah Island, the campaign’s upcoming edition marks a new chapter, transforming the experience from a single-destination event into a multi-location shopping campaign spanning Abu Dhabi and Al Ain for the first time.

At its core, The Galleria Al Maryah Island remains the campaign’s anchor, home to the capital’s most distinguished collection of luxury houses and a refined dining scene. Yas Mall extends the experience to the vibrant energy of Yas Island, one of the UAE’s most visited lifestyle destinations, while Al Jimi Mall introduces the campaign to Al Ain, the capital’s cultural heart.

Building on this, Saoud Khoory, Chief Retail Officer at Aldar Investment, added: “Expanding the campaign beyond The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall in this edition reflects our continued focus on creating a more connected and cohesive retail ecosystem across our destinations. The campaign not only aims to elevate the retail experience through meaningful rewards but also celebrates the UAE’s position as a leading destination for luxury; where choice, service, and experiences come together to deliver tangible value for our customers.

A More Rewarding Eid

Whether discovering seasonal collections, selecting thoughtful gifts or enjoying elevated shopping moments, every purchase will go further this Eid. Guests can unlock exclusive rewards on eligible purchases through the Darna Rewards app, transforming shopping across three leading malls into an experience that feels effortless, elevated and distinctly rewarding.

A Seamless Luxury Shopping Experience

At the heart of the campaign is a smooth customer journey, enabled by Darna Rewards, which works effortlessly in the background, allowing shoppers to focus on enjoying every moment. Participation is seamless: simply download the Darna Rewards app, link your card, and shop across participating brands to unlock rewards automatically.