This season, dramatic landscapes and profound character studies are replacing the predictable studio backdrops as luxury houses unveil their Fall/Winter 2026 campaigns. From Loewe scaling up the Mont Blanc to Dolce & Gabbana continuing their legendary visual dialogue with Steven Meisel, each house offers a distinct visual narrative on identity and form.

Here’s a look at the standout campaigns shaping the fall/winter season. 

Loewe Fall Winter 2026 Campaign

LOEWE’s Fall/Winter 2026 campaign, photographed by Talia Chetrit, is set atop the high-altitude peaks of Pointe Helbronner in the Mont Blanc Massif, showcasing the house’s latest collection by Jack McCollough and Lazaro Hernandez. The collection’s vibrant colours, technical sportswear codes, and innovative materials, such as bright yellow knits, inflatable parkas, plush shearling, and the new suede Amazona 180, are set against the snow-clad surroundings, highlighting the precision and vitality of LOEWE craft.

Brought to life by a brilliant cast including Julia Garner, Théodore Pellerin, Lil Yachty, and artist Cosima von Bonin, whose artistic universe shaped both the Fall Winter 2026 show space and a capsule within the Fall Winter 2026 collection, the imagery captures a surreal, cinematic interplay between extreme weather conditions, dynamic movement, and bold artistic exploration.   

Alaïa’s Summer Fall 2026 Campaign 

Titled "The Essence of a Silhouette" and photographed by David Sims, Alaïa’s Summer Fall 2026 campaign is shot in sleek black and white, starring Teyana Taylor. Rooted in the house's history of celebrating powerful stage performers like Grace Jones and Tina Turner, the new campaign carries the spirit forward, bringing a renewed intensity. 

Spotlighting signature house codes like second-skin knits, waist-defining jersey cut-outs, and a metallic-embellished mini dress, Sims’ intimate framing frames the body as an artistic language in a stark, sculptural celebration of feminine strength and sensuality. 

Celine Hiver 2026 Campaign

CELINE’s Hiver 2026 campaign is photographed by Zoë Ghertner with accompanying video by Massimiliano Bomba. The campaign centres on an authentic, highly personal approach to dressing, showcasing a shift towards slimmer, sharply tailored silhouettes through sleek coats, fitted jackets, and signature flared trousers. Stacked collars, knotted scarves, and statement sunglasses add a playful eccentricity to the campaign, spotlighting high-quality wardrobe staples. 

Dolce & Gabbana Fall/Winter 2026 Campaign

Dolce & Gabbana’s Fall/Winter 2026 campaign, photographed by Steven Meisel, centres on human connection and the interplay of distinct personalities to amplify the house's core identity. The women’s collection emboldens character through classic Dolce & Gabbana codes: a wearable dialect shaped by Sicily, black, lace, precise tailoring, and sensuality, while the men’s campaign delivers a stylised portrait of contemporary masculinity defined by sartorial craft, knitwear, denim, and Mediterranean allure. 

Continuing a long-standing creative partnership that began in 1989, Meisel’s lens reaffirms individual personality, glamour, and devotion as the enduring visual language of the house.