Inspired by ancient Arabic rituals, AÏZA is a new beauty brand that should be on your radar.

Inspired by ancestral rituals and rooted in pride, the line also pays tribute to a modern-day Arabia. Blending heritage ingredients like dates and frankincense with clinical active chemicals from top global labs, its products are vegan and cruelty-free. 

Taking its name from the Arabic words Izzah (honour) and Aziz (precious), AÏZA combines centuries-old rituals with high-performance skincare and haircare. Developed in leading laboratories across Korea, Japan and Italy, the range features potent regional superfoods like black seed, dates, and frankincense, blended with clinically backed ingredients including peptides, hyaluronic acid and biotin.

“AÏZA is about honouring Arab traditions while elevating them for today’s world,” said founder Shubham Poddar. Adding, "We’re transforming time-tested beauty rituals into sensorial, effective products that resonate globally.”

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The brand’s launch line-up spans hair mists, lip treatments and facial care essentials, each adhering to strict clean beauty standards. All products are alcohol-free, cruelty-free, and largely vegan — with rich, layered textures and signature scents such as bakhoor and rose.

Visually, AÏZA draws from Arabic identity, with its emblem inspired by the Nuqta — the starting point of Arabic calligraphy — reimagined as a symbol of evolution.

aiza.co