Boucheron is celebrating women in contemporary art with the launch of Coup de Coeur Boucheron award at MENART Fair 2026 Paris. The award honours Emirati artist Maith Abdalla for her unique artistic vision and her ability to connect personal experience with cultural heritage. Held from October 23 to 25, MENART Fair brings together contemporary artists from the Middle East and North Africa (MENA) region. Boucheron has partnered with the fair since 2024, continuing its support for emerging artists and helping introduce their work to a wider international audience.

Maitha Abdalla was selected for her creative freedom, original perspective and artistic approach that focuses on identity and the belief that heritage comes alive when its represented in new and meaningful ways. She received the award from Hélène Poulit-Duquesne, CEO of Boucheron, during the opening of her artwork, Hug My Land, on October 22.The artwork explores the deep relationship between people and the land they call home. Abdalla reflects on how our surroundings shape our identity, memories and sense of belonging even when we are far away from home. Rooted in Emirati heritage, the piece also carries a message that speaks to people across different cultures.

For Boucheron, the award is more than a recognition of artistic talent. It celebrates women who challenge conventions, express themselves freely and encourage others to see the world from a different perspective. Poulit-Duquesne praised Abdalla’s ability to create a work that honours her country’s heritage while sharing a universal message.

With this award, Boucheron strengthens its connection with the contemporary art world and highlights the importance of giving emerging female artists greater visibility and support. Abdalla’s recognition places emirati creativity in the international spotlight, showing how art can connect cultures and preserve heritage.