Download E-Magazine

    Boucheron’s Serpent Bohème Vintage is a modern reinterpretation of an archival piece

    The campaign is an ode to the '70s

    In 1968, Boucheron introduced Serpent Bohème, a now iconic jewellery collection defined by its signature drop motif (which looks like a serpent’s head). Now, in 2025, Boucheron is revisiting its heritage with the launch of Serpent Bohème Vintage, a modern reinterpretation of a 1974 archival masterpiece.

    The collection stays true to its origins while embracing modern design aesthetics. The Serpent Bohème Vintage multi-wear necklace, paved with brilliant-cut diamonds in yellow or white gold, offers versatility, transforming into a shorter necklace, brooch, or bracelet.

    The cuff bracelet, a standout piece, showcases sculpted goldwork and vintage charm. Complementing the collection are striking double-finger rings, sculpted with the collection’s signature beaded drop motif, and hoop earrings, available in yellow or white gold.

    This revival is not just about how the pieces look but also the craftsmanship used to create them. Boucheron’s artisans meticulously sculpt the gold, using age-old techniques to create a snakeskin-like texture. The delicate honeycomb openwork ensures maximum brilliance, enhancing the diamonds’ sparkle.

    Boucheron has just released the Serpent Bohème Vintage collection with a campaign inspired by the bold spirit of the 1970s, capturing its flamboyant energy and style. In addition to these vintage-inspired creations, the Maison introduces new Serpent Bohème designs, including ankle chains and jewellery watches.

    You May Also Like