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    Bulgari Studio launched in Seoul – combining art and performance with Italian jewellery

    The house introduced Bulgari Studio with a huge event in South Korea

    In honour of Bulgari's 140-year journey, Bulgari Studio was launched in Seoul, South Korea.

    A celebration of art, performance and the Italian house's most iconic pieces, Bulgari Studio set out to add a new dimension to its jewellery design. With a focus on the Bulgari Bulgari, Bulgari Roma, Bulgari Tubogas and B.Zero1 collections, the event took place on March 14 at Théâtre des Lumières.

    Guests included brand ambassador, Lisa of Blackpink, Filipino actress Nadine Lustre, former Miss Universe Pia Wurtzbach, Korean actor Lee Jong Suk, and Enhypen's Jungwon and Ni-ki.

    A dynamic hub of art, various disciplines of creativity were converged to create an innovative expereince.

    Amidst this creative enclave, all eyes were on the B.zero1 ring, a symbol of innovation for the brand with its diamond pavé. The newly introduced B.zero1 earrings were also highlighted for their intricate design, with a full diamond pavé openwork motif.

    The B.zero1 ring, which has undergone a reinvention since its inception in 1999, was a particular focus of the event, finding a natural synergy with the Bulgari Roma bag and the exquisite Bulgari Bulgari watches.

    Selected multidisciplinary artists, such as the half-Italian, half-Filipino digital artist Antoni Tudisco, Italian DJ and Producer Anyma, and French Choreographer Sadeck Berrabah, celebrated the geometric design of B.zero1 ring by offering their own interpretations through original art and performance.

    Open to visitors in Seoul, Anyma's installation at Lotte World Mall invites people inside a square installation which, inside, pays homage to the spiral of the iconic ring.

    As Bulgari embraces the dawn of a new era, it stands a beacon of unconvention, breaking free from norms and embracing a future defined by innovation.

    Through collaboration and multidisciplinary art work, Bulgari demonstrates the transformative power of collective creativity. Bulgari Studio marks the Roman House's ever-evolving vision.

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