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    CELINE and Reebok Revisit an ‘80s Icon

    CELINE and Reebok are bringing two very different worlds together for a new collaboration that looks to the part while keeping its focus firmly on the present. 

    At the centre of the partnership is Reebok’s Freestyle Lo, the instantly recognisable silhouette first introduced in 1982. More than four decades later, the shoe returns through a new lens, bringing together CELINE’s Paris identity with Reebok’s connection to American movement and sportswear. 

    Heritage sits at the heart of the collection. For both houses, however, looking back does not mean standing still. Instead, the Freestyle Lo becomes a way of exploring how familiar designs can continue to evolve and find relevance with a new generation. 

    It is a fitting choice for the partnership. Having moved through decades of changing fashion, the 1982 silhouette provides a foundation that feels nostalgic without being confined to the past. 

    The CELINE and Reebok Freestyle Lo arrives in eight colours, allowing the collaboration to move between different moods while remaining centred around one recognisable design. 

    Two houses, two distinct histories and one shoe brought into the present. Sometimes, the simplest collaborations make the clearest statement. 

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