Business Bay has a glamorous new addition to its beauty scene. Crush, a chic, Russian-owned beauty salon, opened its doors in September 2024, and it’s not your average salon. Owned by serial entrepreneur Natalia Selezneva the salon has a unique concept.

What makes Crush stand out from Dubai's many salons? Aside from its extensive range of services—ranging from precision manicures and pedicures to cutting-edge hair treatments, lash extensions, and makeup artistry, the salon will transform its decoration through the seasons. Visitors can expect an entirely new look quarterly, reflecting the colours, trends, and moods of spring, summer, autumn, and winter.

The salon’s founder, Natalia Selezneva was inspired by the beauty culture in Russia and the appeal of Dubai’s luxury lifestyle. She wanted to create a space where clients could indulge in top-tier beauty treatments while feeling transported by the seasonal atmosphere.

The treatments themselves are expertly crafted. Master Daria leads when it comes to colour treatments and is able to achieve Instagram-worthy results.

Located in the heart of Business Bay, Crush aims to attract Dubai’s stylish, cosmopolitan crowd, offering not just beauty services but also a chance to unwind and recharge in a setting that feels fresh and exciting with each visit.

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