Italian fine jewellery maison Damiani has officially unveiled its newly renovated boutique at The Dubai Mall, marking a key milestone in the brand’s ongoing expansion in the Middle East.

The ribbon-cutting ceremony was led by Guido Grassi Damiani, President of the Damiani Group, alongside Silvia Grassi Damiani, Vice President of the Group and President of Venini. The event was attended by Guest of Honour Jessica Chastain, Damiani’s Global Brand Ambassador, whose presence underscored the Maison’s global profile and strong ties to the region.

Following the inauguration, guests and media were invited to a private presentation of Damiani’s latest High Jewellery collection, Ode all’Italia. The collection is a tribute to Italy’s rich cultural heritage, drawing inspiration from its landscapes, architecture and artistic legacy, and is expressed through a series of one-of-a-kind creations crafted using the Maison’s signature techniques.

The newly redesigned boutique reflects Damiani’s latest global retail concept, inspired by the refined warmth of an Italian home. Featuring warm gold tones, soft beige and brown accents, sculptural display elements and bespoke furnishings, the space offers an intimate yet sophisticated setting. Murano glass details by Venini further enhance the interior, reinforcing Damiani’s commitment to Italian craftsmanship, family values and timeless design.

The reopening reaffirms Damiani’s long-term commitment to the Middle East and its growing luxury jewellery market.