A new limited-edition FENDI Baguette is giving one of fashion’s most recognisable handbags a distinctly Emirati identity. Unveiled by Her Highness Sheikha Jawaher bint Mohammed Al Qasimi at Al Hamriyah Studios in Sharjah, the piece was developed with Emirati designer Khalid Shafar and Irthi Contemporary Crafts Council.

Rather than treating heritage as decoration, the collaboration makes craftsmanship the foundation of the design. Twelve artisans from Irthi hand-crafted the bag’s details over two years, dedicating 435 hours to Talli, the Emirati technique of intricately interlacing threads into decorative patterns.

Shafar’s interpretation draws from the UAE’s landscape and cultural memory. The colour palette moves between the deep green of palm trees and the grey and light green of the Ghaf tree. Mustard and gold evoke Ghaf blossoms and desert sunlight, while silver threads reference materials traditionally used in Talli craftsmanship.

At its centre is a reimagined Arabic letter, shaped by Kufic calligraphy and FENDI’s visual language. Rendered in handwoven Talli, it is paired with dark green silk fringes and a gold-finished FF clasp, bringing together Arabic lettering and Italian luxury design.

The project positions Irthi’s artisans as creative contributors, not simply makers. Their expertise helped adapt a traditional textile practice to the proportions, materials, and detailing of a contemporary luxury accessory.

For Irthi, the collaboration reflects a wider mission to document and develop Talli, create new applications for inherited skills, and expand opportunities for Emirati craftswomen. The Council has already developed more than 80 Talli designs and patterns through its programmes and skills-development centres.

By moving Talli from traditional garment embellishment into international luxury fashion, the partnership demonstrates how craft knowledge can remain relevant and economically valuable. It also gives Emirati artisans visibility on a global stage.

The initiative carries a humanitarian dimension as well, with part of the proceeds supporting The Big Heart Foundation’s work with refugees and vulnerable communities worldwide.