Founded in 2005, Etoile La Boutique has become a go-to destination for curated luxury and exclusivity in the UAE’s fashion scene. Established to cater to the most discerning clientele, this sartorial treasure trove is the only regional multi-brand luxury boutique, offering an edited selection of clothing and accessories from a carefully curated brand portfolio.

Etoile La Boutique was brought to life by Dubai-based businesswoman Ingie Chalhoub, whose journey began with a vision to bridge the gap between global luxury and the unique tastes of Middle Eastern clientele. She has since become one of the region’s most important figureheads in luxury fashion. 

With its first branch opening in Mall of the Emirates over two decades ago, Etoile La Boutique today has locations in Abu Dhabi, Qatar and Saudi Arabia. Chalhoub’s background and experience, combined with the region’s appetite for exclusivity and refinement, allowed her to create a space that showcased the clothing and accessories she believed women in the region were really looking for. 

Housing an exceptional selection of exclusive collections from global designers such as Simone Rocha, Victoria Beckham, Etro, Jenny Packham, and more, the boutique prides itself on offering certain pieces that cannot be found elsewhere in the region. Each season, its curated offering brings together established brands and rising stars in the fashion world, ensuring that all of the pieces come together harmoniously. 

In addition, the brand strongly supports sustainability in fashion, with 50 per cent of its brands being ethically focused. It has also taken conscious steps to spotlight designers who share its commitment to eco-conscious practices. 

But what truly sets Etoile La Boutique apart is its approach to inclusivity, particularly in sizing. While many luxury retailers cater to a limited demographic, Etoile has embraced the philosophy that fashion should be for every woman. To this end, it stocks an extensive range of sizes across its collections, ensuring that women of all shapes and sizes can find pieces that celebrate their individuality. 

In addition to inclusive sizing, Etoile works closely with designers to adapt collections to regional preferences and needs. This commitment to customisation honours the brand’s diverse clientele and ensures every woman feels seen and celebrated when she steps into the boutique.

This season, exclusive collections are once again at the forefront of the brand’s offering. For the holiday season, Etoile La Boutique has a fabulous array of purposefully designed pieces, including creations from regionally exclusive brands. 

For example, a series of jewellery designs from Australian brand Amber Sceats will make the perfect gift. These statement pieces are inspired by architecture and offer a timeless approach to accessorising. 

In eveningwear, there is a selection of dresses by Paris-based brand Dice Kayek. Founded by Turkish sisters Ece and Ayşe Ege in 1992, Dice Kayek is known for its traditional craftsmanship and elegant eveningwear. The latest exclusive pieces range from black-tie dresses to embellished evening gowns –perfect for the UAE’s party scene. 

Additionally, colour-block designs from London-based brand Roksanda offer a clean approach to elegance with a series of exclusive designs. 

Finally, Dubai-founded label Taller Marmo, which has achieved global success, keeps its heart in the UAE with an exclusive creation available at Etoile La Boutique. The sparkling Casta Diva Disco Kaftan in metallic silver is a spectacular showpiece. The dress features almost 10 metres of feathers and hundreds of metallic sequins for an eye-catching look. 

With its deftly curated offering, Etoile La Boutique continues to prove itself to be a one-stop-shop for statement style choices from head to toe. 

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