Lebanese-French Legendary couture collector, socialite Mouna Ayoub is celebrated not only for
her influential presence in the fashion world but also for her distinctive style and bold,
sophisticated taste. Born in Beirut and later establishing herself in Paris, Ayoub has long been a
prominent figure in high society, renowned for her passion for haute couture and her remarkable
ability to curate one of the most exceptional private Dior collections in the world.

On January 29, her legendary Dior Haute Couture collection went under the hammer for
6,187,610 euros at the Bristol, captivating collectors, fashion enthusiasts, and industry insiders
alike. The auction featured over 100 exquisite pieces, including a standout selection by John
Galliano, whose imaginative and theatrical creations for Dior remain some of the most coveted
in contemporary couture.

From sculptural evening gowns and intricately embroidered dresses to statement accessories
and rare one-of-a-kind pieces, the auction offered a rare glimpse into Ayoub’s personal archive ,
a testament to her influence and discerning eye. Highlights included Galliano’s emblematic
designs, renowned for their artistry, avant-garde flair, and impeccable craftsmanship, each piece
telling a story of fashion history and the transformative power of design.

The auction attracted a global audience of collectors and connoisseurs, reaffirming the enduring
value and allure of haute couture. Beyond the garments themselves, the event celebrated
Mouna Ayoub as one of fashion’s most legendary patrons, someone whose passion and vision
have helped preserve the artistry of Dior for generations to come.

With more than 100 pieces offered, the sale cemented Ayoub’s collection as a cornerstone of
couture history, a rare and unparalleled archive of Dior’s artistry spanning decades. For
collectors, fashion lovers, and historians alike, the auction was not just a sale, but a celebration
of creativity, heritage, and the timeless appeal of haute couture.