Gucci Lido, the newest collection from Gucci, embodies the spirit of poolside sophistication. Objectifying the season with quintessential materials and colours, the collection successfully captures the spirit of a summer spent in Italy.

Creative director, Sabato De Sarno drew inspiration from Italy's famous beach clubs to create a line comprising swimwear and resort wear. Each item an ode to summer's well spent, they seamlessly blend style and practicality, making them ideal for a day at the beach or a relaxed afternoon by the pool. Photographed by Anthony Seklaoui, the campaign captures the spontaneous joy of the season.

One of the standout features of the Gucci Lido collection is the innovative take on the brand's iconic handbags. This season, the classic Gucci Jackie and GG Marmont bags are crafted in textured straw-effect raffia and durable canvas, for a playful summer vibe.

The collection also introduces a vibrant range of GG canvas accessories, including the lively Gucci Luce and Moon Side bags, which are enhanced with bold neon accents, adding a fresh and modern twist to traditional designs.

The campaign for Gucci Lido, was shot around and inside a swimming pool, for a visceral take on the season. The collection's blend of timeless elegance and contemporary flair makes it an ideal choice for anyone looking to elevate their summer wardrobe with luxurious, beach-inspired pieces.

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