H&M unveils their newest designer collaboration with Elie Saab, one of the world’s leading haute couture houses. Founded in Beirut, where Elie Saab gained recognition for his refined bridal creations, the new collaboration brings the house’s Lebanese heritage and craftsmanship to H&M. 

The collection will reflect Elie Saab’s contemporary vision alongside its house codes, comprising womenswear, menswear, and a range of accessories, including footwear. Embellished gowns, shimmering separates, and sharply cut tailoring make up the collection's highlights with lace, gradient sequins, and signature monograms. 

“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story, and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection.” — Ann-Sofie Johansson, H&M Creative Advisor and Head of Design, Womenswear. 

When speaking about the collaboration and collection, Elie Saab emphasised that it was a truly collaborative and inspiring process, with each piece being created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life. “I’m very happy with the collaboration and with the way we worked together with H&M to bring the collection to life," he said.

The ELIE SAAB H&M collection will launch in select stores in KWT, KSA, UAE, BAH, QTR, and EGY and online on 22 October, 2026.