Inanna Reborn, the world's first Mythic Luxury house founded by Her Highness Sheikha Bodour bint Sultan Al Qasimi, marked a new chapter in its journey with the launch of its Mists collection at an intimate evening held at Bait Elowal in the Heart
of Sharjah.

The event brought together a curated gathering of guests to experience the newest expression of the brand, a collection of body mists that extend Inanna Reborn's philosophy of ritual, memory, and presence into the realm of scent.

Her Highness Sheikha Bodour bint Sultan Al Qasimi addressed guests at the event, saying: "This is not just a product launch. It is a moment to share knowledge that has been passed on quietly, from one generation to the next. Knowledge that comes from people who work with their hands, who live in direct relationship with the land, and who understand the value
of time, patience, and care.

“What we are sharing is not something new. It is something that has endured. Practices that have been preserved because they were done with intention — and because they were valued. These Mists are part of Inanna Reborn - a body of work shaped by memory, ritual, and presence, expressed through scent, form, and experience. They honour the people behind these ingredients — the hands that harvest, the knowledge that guides them, and the traditions that continue because they are cared for.”

Rooted in the ancient traditions of the region, the Mists are designed using two of Arabia's most enduring natural ingredients: rose from the mountain terraces of Jabal Al Akhdar in Oman, harvested by hand during a short and precious season, and frankincense from the trees of Dhofar, collected slowly and carefully as it has been done for centuries.

The launch deepens Inanna Reborn's commitment to preserving living heritage not only through fashion and jewellery, but through the olfactory rituals that have long defined the Arabian way of life. Rose and frankincense have been used for generations to soothe, restore, and ground; the Mists collection returns these ancient practices to the present in a form that is both personal and portable.

The evening was held at Bait Elowal, the restored 1925 heritage house in the Heart of Sharjah that serves as the brand's home and cultural anchor. The setting reinforced the Mists collection's central theme: a return to a way of living that is more connected — to the land, to the body, and to oneself.

The full Inanna Reborn collection, including the Mists, fashion and jewellery, are available at Bait Elowal and online.