INITIO Parfum Privés is sparking a new era in luxury fragrance with its collection of hair mists.

Known for its evocative scents, INITIO steps into the world of hair care, providing an experience both nourishing and bewitching. The new collection, now available at Perfumery & Co. in Dubai Mall’s Fashion Avenue, invites wearers to transform their hair into an invisible veil of attraction.

The collection is composed of three exquisite scents, each designed to evoke a unique presence. Oud For Greatness is a fragrance of depth and power, blending notes of natural old wood, agarwood oil, saffron and patchouli musk as if conjuring an ancient warmth.

Musk Therapy by contrast, is an expression of serenity and vitality, unfolding with bright bursts of bergamot and meandering, softened by white magnolia, blackcurrant, white musk and sandalwood. Completing the trio is Atomic Rose, a mesmerising bouquet of bergamot, Bulgarian and Turkish roses as well as jasmine and vanilla. The sensual essence seems captured in every petal-like note. 

INITIO’s line also includes the celebrated Musk Therapy, Paragon, and Rehab perfumes from its renowned Hedonist collection, each embodying the brand’s daring aesthetic and power of scent. Known for pushing boundaries, INITIO merges modern science with the art of perfumery, crafting fragrances that are as nourishing and transformative as they are intoxicating.

Following their ethos, each of these mists is enriched with nourishing ingredients that leave hair soft, lustrous and protected. The formulas infuse hair with body and shine for a lightweight and non-greasy finish. Meant to enhance the natural beauty of the hair, it also provides a lingering, long-lasting, captivating scent. 

Presented in sleek, perfume-inspired bottles, each mist is both an elegant addition to any beauty shelf and a practical travel companion, allowing wearers to carry the allure of INITIO wherever they go.

Through this collection, INITIO reimagines fragrance as a ritual, merging the ancient art of perfumery with modern science to create a lasting, emotional impact. Each mist becomes a personal signature, an intimate layer of expression that moves with you, capturing fleeting moments and lingering memories.

initioparfum.com.