Inside DSS Luxe Edition: Dubai’s New Experience-First Shopping Festival
Dubai Summer Surprises (DSS) introduces DSS Luxe Edition, built on three core pillars: Access & Exclusivity, Discovery & Showcase, and Elevated Value & Loyalty. Running until 30 August, the programme offers bespoke styling, exclusive product previews, elevated loyalty rewards, exclusive gifting and many other experiences.
Participating luxury brands and retailers across Dubai include the following:

Bloomingdale’s (Dubai Mall)
Running through 30 August, Bloomingdale’s offers concierge-led shopping, complimentary tailoring and paid premium care services for shoes, bags, clothing, and accessories provided by Fabram. Shoppers can discover luxury beauty and fragrance showcases from Guerlain alongside exclusive pre-launches and limited-edition collections from brands including Diptyque, YSL Beauty, JW Pei, Malone Souliers, Aquazzura, Andrea Wazen, and Gedebe.
Additionally, from now until 29 July, a special Lipstick Day promotion offers a complimentary gift with a minimum makeup spend of AED 850, alongside planned bespoke experiences for Emirati Women's Day.

Harvey Nichols Dubai (Mall of the Emirates)
Harvey Nichols focuses on curating an array of luxury and lifestyle from top-tier international and local brands, fine jewellery brands and more. Highlights include collections from Toteme, The Row, Khaite, Dries Van Noten, and Phoebe Philo, alongside its resort-focused Whispering Breeze: High Summer 2026 collection featuring Zimmermann and STAUD.
Visitors can complete their shopping experience with bespoke hair and beauty treatments at the Aveda Salon or enjoy light bites at On Two Café.

Areej (Mall of the Emirates)
As the region's first homegrown beauty concept store, Areej focuses on prestige skincare, makeup, and fragrance. Throughout the event, shoppers receive exclusive collectable gifts with purchase across select global beauty ranges.

Aati (Jumeirah Beach Road & Zabeel Road)
UAE-born luxury interiors house Aati, founded in 1981, curates a portfolio of world-renowned brands and Made in Italy design houses, including Minotti, ELIE SAAB Maison, Dolce&Gabbana Casa and more until 30 August. As part of the event, clients can enjoy complimentary personalised design consultations, with expert designers providing tailored advice on space planning, furniture selection, and overall styling.

Dunhill (Dubai Mall)
As part of the event, the British menswear label offers complimentary engraving and embossing with purchases, alongside complimentary home delivery until 30 August. The boutique is also hosting the launch of its Middle East Vernacular Collection, a capsule line designed to honour regional heritage through refined craftsmanship.

Judith Leiber Couture (Dubai Mall)
Renowned for its unique crystal-embellished handbags, minaudières, and evening clutches, Judith Leiber is bringing its signature artistry through 31 August as part of the DSS Luxe Edition. Every purchase comes paired with a complimentary branded candle decorated with personalised Arabic calligraphy.

KWANPEN (Dubai Mall)
Singaporean crocodile leather house KWANPEN brings custom craftsmanship to the event until 31 August 2026. Customers receive a complimentary luxury leather luggage tag finished with bespoke initials embossing with every purchase.

Monolo Blahnik (Dubai Mall)
The renowned footwear designer Monolo Blahnik will also make its presence as part of the DSS Luxe Edition. The house offers a complimentary, hand-painted dust bag with every qualifying purchase.

Marc Jacobs (Dubai Mall)
Marc Jacobs is introducing The Scene Bag from its Pre-Fall 2026 collection in three distinct sizes, alongside new seasonal shades for classic signatures like The Tote Bag and The Snapshot as part of the programme.

Palm Angels (Dubai Mall)
The brand unveils an exclusive Palm Angels Dubai capsule collection, inspired by the iconic Palm Jumeirah, featuring its signature spray-paint graphics, alongside a range of in-store experiences showcasing Palm Angels’ latest collection during Dubai Summer Surprises.

The White Company (Dubai Mall)
At the renowned British lifestyle company, customers can enjoy complimentary one-on-one consultations with the team, offering personalised recommendations across bedding, sleep, and lifestyle collections. Shoppers who spend AED 1,000 or more in a single transaction also have the opportunity to receive a complimentary fragrance gift.

Zadig & Voltaire (Mall of the Emirates)
The contemporary French fashion brand Zadig & Voltaire blends Parisian attitude with a signature rock-chic aesthetic. Throughout Dubai Summer Surprises, shoppers visiting the boutique can receive a complimentary 50ml fragrance gift with qualifying purchases of AED 2,500 or more.
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