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    PSA: Jacquemus has opened its flagship boutique in Dubai

    Mahak Saxena

    Bringing a hint of effortless Parisian chic to Dubai Mall

    Renowned French brand Jacquemus now has a permanent boutique in Dubai. Partnering with luxury retailer Chalhoub Group, the new space is located in the Fashion Avenue at Dubai Mall.

    Spanning 290 square metres, the shop blends Parisian elegance with Jacquemus' signature minimalist ethos. With a soft colour palette and natural textures, the space is visually quiet so shoppers can explore the brand's latest collections.

    As you enter, you're greeted by Jacquemus' iconic silhouettes, defined by curvilinear forms and asymmetrical lines. The boutique is divided into four sections, each marked by broad arches, guiding visitors through accessories, shoes, and into a more intimate area for the women's ready-to-wear.

    Every facet of the boutique has been crafted to harmonise functionality with aesthetic appeal. From the modular display in natural travertine to the plush seating accented with brushed steel, each element contributes to an ambiance of sophistication.

    Echoing the maison's rich heritage, the boutique is adorned with French artwork and decor, including the striking 'Croisillon' dining chair by designer Jean Royère and the exquisite Vase Anduze handcrafted by the artisans at Le Chêne Vert.

    Aside from the new boutique, Jacquemus has recently embarked on another new venture with the launch of its first wedding collection. Titled ‘Le Mariage’, the ready-to-wear line marries modern chic aesthetics with intricate embroidery and feminine silhouettes, offering clothing options not only for the bride but also for the groom and the parents of the bride.

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