Jennifer Lawrence has officially entered the beauty industry. The Oscar-winning actress launched Mes° Beauty on Tuesday, 27th October, 2026, a biodesigned haircare line in partnership with Jasmina Aganovic, founder and CEO of biotech beauty company Arcaea.

Built around the idea that beauty should fit into everyday life rather than demanding a complicated routine, Mes° Beauty embraces the messiness of everyday hair. Having grown up with unruly curls in humid Kentucky and later experiencing the many Hollywood hair trials, Lawrence spent years restoring her hair health, and Mes° Beauty arrives as a result of her discovery of bio-based beauty remedies through Jasmina.

The brand’s approach, called “In Situ° Design", focuses on how hair behaves in real-world conditions, rather than only in a laboratory. Its formulas aim to support the scalp microbiome, strengthen hair with lipids, and extend the life of a good hair day.

The debut lineup includes Multitask Repair Mask, Off-duty Restyling Serum, and Good Roots Volume Mist.