I wanted to design garments that couldn’t be found anywhere else,” says Chloé Harrouche, who founded her label Loulou de Saison in 2019. The Parisian had already gained ten years of experience as a fashion consultant, always on the lookout for timeless, functional designs with a personal touch. But the thrill of offering the unprecedented with her own label drove her on. 

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Today, as creative director and head of the label, Harrouche’s main focus is on reflecting the zeitgeist. Loulou de Saison represents a symbiosis of chic and casual pieces. Simple, but always something special – with details that catch the eye, radiating personality and charisma. 

“The nicest compliments for my label come from people who tell me that they wear the pieces all the time, that they have become an integral part of their lives,” she shares. Comfort, trust and a sense of security – that is what Harrouche wants to achieve with her fashion. 

For the designer, it’s not just about individual garments, but how they work together. It’s all about harmony and the balance of different styles, “which only together tell a story,” she says. Harrouche shares these thoughts and other styling inspiration on her popular Instagram account @chloe_harrouche_. She is a celebrated style icon with over 230,000 followers. 

“I see Loulou de Saison is increasingly developing into a brand of art de vivre that goes beyond clothing and accessories,” she explains. A home collection? It’s possible! The art of living – that’s her profession.