The Louis Vuitton Monogram has been a cultural symbol in its own right. First imagined in 1896 by Georges Vuitton as a tribute to his father, the motif was created to mark authenticity and excellence at a time when luxury travel was beginning to define a new era. The interlaced initials and stylised floral shapes drew on European decorative arts and the period's global influences, and soon became an unmistakable signature across trunks and travel pieces. 

Over the decades, the Monogram moved beyond its functional origins and evolved into a language of craft, identity and modern elegance. It has appeared in archival luggage, ready-to-wear designs, leather goods and artistic reinterpretations that continually give it fresh meaning. 

From the early 2000s onward, the Monogram entered a new creative era, introducing it to entirely new audiences. Marc Jacobs’ collaboration with Stephen Sprouse layered the canvas with bold graffiti lettering, followed soon after by Takashi Murakami’s playful Multicolore designs, which turned the Monogram into a vibrant pop object. More recently, partnerships with Yayoi Kusama, the groundbreaking Supreme collaboration, and the arrival of visionary designers such as Nicolas Ghesquière and the late Virgil Abloh have continued to challenge perceptions of what the Monogram can be. 

This year, as Louis Vuitton celebrates 130 years of its legendary Monogram, the House is presenting three new capsule collections to mark the moment and explore the emblem from new perspectives. Monogram Origine, VVN and Time Trunk will honour heritage while writing a new chapter of its legacy. 

Monogram Origine looks at the earliest expressions of the motif and presents a new canvas that feels warm, tactile, and quietly sophisticated. The idea is to echo the natural beauty that develops over time, like the way historic trunks reveal stories through gentle patina. It feels authentic and rooted yet perfectly modern. 

VVN takes its name from natural cowhide leather and celebrates one of the House’s most beloved materials. This leather is known for how it slowly deepens in colour with use, creating a personal relationship between the object and its owner. In an era defined by instant results, VVN offers a reminder that true luxury often unfolds with patience and care.

Time Trunk approaches the Monogram through a more playful and narrative lens. Here, visual references to travel trunks, hardware, archival labels, and protective corners are layered across pieces in a trompe-l’œil effect. It creates a sense of history in motion, as if past journeys and present imagination meet on the same surface.