The MADAME Arabia x The Edit Dubai showcase, held on 24 April 2026, brought together some of the UAE’s most influential names across fashion, media and the creative industries, united by a shared purpose: to spotlight and support local fashion and accessories designers.

In a market often saturated by global brands, the evening made space forthe strength, and originality of indigenous talent.  

Rooted in the belief that local creativity deserves both visibility and opportunity, MADAME Arabia, alongside The Edit Dubai opened its doors to UAE-based fashion brands through this curated initiative. The store welcomed the opportunity to showcase designers selected through a rigorous review, focussing on their brand story, aesthetic, quality, as well as execution.  

Six standout brands were carefully selected on these criteria: 

PRNTCODE a textile studio and print house.

COCCELLATO a women's ready-to-wear brand. Based in the UAE.

N Ó R A Label is sustainability clothing brand. 

Maveroc is a fine jewellery brand that exclusively uses 18-karat gold in its designs.

USFUUR based between Dubai and Paris features minimal, contemporary designs.  

Yara Bin Shakar contemporary fashion label. 

Supporting the community is at the core of Arabian Publishing Media and MADAME Arabia, and this collaboration was designed to extend beyond a single evening. 

Each will receive a full week in-store at The Edit Dubai, to offer an opportunity to showcase their collections within a curated retail space, completely, free of cost. In addition, they will benefit from exposure across MADAME Arabia’s platforms and visibility at an upcoming fashion community event. 

The exceptional response to the initiative reflected a growing appetite for brands with distinct identities, a clear point of view, and most importantly, a homegrown story with a strong spine of quality and expertise. 

The initiative marks a stride towards building a stronger, more ambitious and more connected fashion community in the UAE, where emerging designers are given the platform to grow, be discovered, and shape the future of the industry.