Rosie Gunn is the founder of @endless.uae, the UAE’s resale and rental platform.

After a decade of working in the fashion industry and witnessing its impact, Rosie set out to create a way for women to wear what they love, while positively impacting the planet. In 2019, she launched Endless Wardrobe in the UK – the first fashion rental and resale platform and in 2023, she launched it in the UAE.

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Rosie told MADAME Arabia: “I started Endless because I wasn’t a ‘thrifty’ shopper - I loved fashion and wearing something new, but I couldn’t afford a designer wardrobe and didn’t want to keep buying fast fashion. I wanted to create a platform where shopping circular felt just as easy, exciting and luxurious as shopping new.

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Endless was born out of my own wardrobe problems, and today it’s become a fast-growing community of women who want access to beautiful pieces while making a positive impact. My mission is to make circular fashion the new normal - empowering women, celebrating authenticity, and caring for the planet.”

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