Iconic Italian fashion house Missoni has revealed its brand-new boutique at Mall of the Emirates. 

An exciting addition to Dubai's fashion retail scene, the new store celebrates Missoni’s signature style - which was born in 1953. Located on level two of the popular mall, the spacious shop is spread across 196 square metres.

Before visitors step inside, they will be greeted by its striking façade that's been designed with due diligence to the brand's style. Here, Missoni's zigzag motif awakens in a fascinating display of colours, vertical metal elements and slices of light which creates the impression of constant motion. 

Entering the boutique, you'll find a neutral colour palette has been purposefully chosen to allow the vibrant hues, which define the Missoni's collections, the space to breathe. Walls feature an interplay of textures and patterns with large-scale zigzag metal stripes creating a bold statement. While the Missoni Home wallpaper featuring micro zigzags adds a juxtaposing touch of playfulness. It is in this three-dimensional approach that the House's signature pattern maintains a central theme throughout the space.

Shoppers will find a curated selection of the Italian brand’s latest offerings. From the Spring/Summer 2024 ready-to-wear collection for both women and men, to an array of accessories, beach and children's wear. 

The architectural model behind the design has a significant story behind it, too. It seamlessly
stitches the various elements that make up the Missoni universe. With the iconic parallel lines acting as a unifying thread, the exterior is connected with the interior design and is ultimately weaved into the brand’s latest collections. This creates an immersive experience, allowing fans of the House to appreciate the essence of Missoni’s distinctive style as they browse.

missoni.com