This year’s New York Fashion Week was anything but ordinary.

Gone are the days of predictable runway shows confined to four walls with a light show and a soundtrack. As “indulgent experiences” take over the marketing and PR scene, fashion wasn't going to miss the memo. Enter NYFW S/S 2025, where the concept of a runway got a serious upgrade. Designers didn’t just want to show you their clothes; they wanted to take you on a journey — sometimes quite literally, as a few opted to whisk their audiences off to different states (and countries) to set the vibe. Some were presented in the format of runway shows, off-calendar shows, and shows that were actually dinners, presentations, appointments and supper clubs. 

With NYFW kicking off the month-long fashion circuit, the style parade marches on to London, Milan, and finally Paris, where the finale takes place with a packed nine-day extravaganza. By the time October 1 rolls around, the fashion world's who's who will have seen the future of Spring/Summer 2025 — and witnessed some creative directors' much-anticipated debuts. In true fashion spectacle, some designers went as far as flying their guests out to remote locations, adding a cherry (or private jet) on top. 

More fun, more daring, and as the insiders say — more fabulous than ever. Come along as we take you through this season's top moments. 

Collina Strada Wants Us to Live in the Moment

Hillary Taymour, the creative force behind Collina Strada, once again set the bar high with her Spring 2025 show. Known for her eco-conscious designs and boundary-pushing vision, Taymour urged attendees to be present. She took the audience outdoors to a cemetery, transforming the runway into a grass-covered wonderland. Models performed back handsprings and danced their way down the catwalk, reinforcing her ethos of self-expression. The unexpected twists captured on iPhones quickly went viral, but Taymour’s real message? “Touch grass.” By grounding her audience, she reinforced the need to experience the moment — not through a screen, but through direct human connection. Her collection, naturally, was a whimsical celebration of sustainability and bold, unapologetic creativity.

’90s Supermodels Reunite at the Ralph Lauren Show 

In quintessential Ralph Lauren fashion, the Spring 2025 collection was a chic getaway from the chaos of New York City. Set in the serene Hamptons, Lauren delivered a luxurious showcase, blending the charm of Purple Label with the casual elegance of Polo Ralph Lauren. This season was all about easy refinement—crisp tailoring, fluid silhouettes, and his signature take on classic American styles. From delicate summer dresses to crisp linens and sharp blazers, the collection painted a portrait of effortless sophistication. Lauren’s ability to transport his guests — both physically and sartorially—made this one of the most memorable shows of the week.

Grace Ling Takes Us Back to the Stone Age

Grace Ling’s Spring 2025 collection was a tribute to human evolution. Her "Neanderthal" line married futuristic design with primitive inspiration, reminding us of our past while pushing us toward a bold future. The pieces, ranging from ready-to-wear to couture, were nothing short of extraordinary—scorched fabrics, torn knitwear, and windswept tailoring all embodied the resilience of humankind. The highlight? The Grace Ling x Humane Handaxe bag, is an AI-powered accessory designed with Stone Age inspiration. The fusion of ancient aesthetics and cutting-edge technology created a visceral sense of nostalgia with a futuristic twist. Ling’s vision truly set her apart this season.

Prabal Gurung Plays Holi in Technicolor

Prabal Gurung’s vibrant Spring 2025 collection was a celebration of joy and colour. Drawing inspiration from the Indian festival of Holi, the Nepalese designer drenched his pieces in vibrant hues. The runway was a feast for the eyes — strapless tunics with peplums, breezy sarong-style skirts, and sheer dresses with intricate embroidery. The collection embraced lightness and movement, with playful embellishments like oversized paillettes and PVC strips that danced in the breeze. The show culminated in a riot of colour as models dressed in white threw pink powder into the air, marking a symbolic hope for a bright, celebratory season ahead.

Tommy Hilfiger borrowed Pete Davidson’s ferry 

Tommy Hilfiger continued his tradition of staging shows at iconic New York landmarks by taking over the John F. Kennedy ferry for his Spring/Summer 2025 collection. It was a very particular boat: the JFK Staten Island Ferry owned by Colin Jost and Pete Davidson. As the sun set over the East River, guests indulged in popcorn and champagne while watching models reclaim the runway in Hilfiger’s nautical-inspired collection. Gone were the bold logos, replaced by timelessly chic knits, shirt dresses, and tailored windbreakers. The designer's all-American collegiate aesthetic shone through, offering a modern take on preppy staples. The show ended with a high-energy performance from Wu-Tang Clan, ensuring that the event was as iconic as the collection itself.

Coach SS25 merges bags with teddy bears, stars, and dinosaurs

Stuart Vevers brought a playful energy to Coach’s Spring 2025 collection. In a nod to Gen Z’s love for quirk, the designer transformed bags into oversized hearts, stars, lips, and dinosaurs. The entire collection felt like a love letter to pop culture, with T-shirts emblazoned with retro graphics and souvenir-inspired prints. Coach’s (Re)Loved program also took centre stage, with reworked denim, moto skirts, and upcycled leather goods leading the charge. The accessories — covered in stickers, charms, and resin shapes like taxi cabs and cassette tapes — played into the brand’s ongoing appeal to younger, style-conscious audiences.