Prada has taken a decisive step in its fine jewellery journey. Couleur Vivante is a collection that champions the expressive power of coloured gemstones. Translating to “living colour,” the collection feels particularly suited to the Middle East, where and storytelling through adornment holds a deep cultural significance.

Designed under the creative direction of Miuccia Prada and Raf Simons, Couleur Vivante is the Maison's first high jewellery line dedicated entirely to coloured stones. The palette ranges from aquamarine and amethyst to pink morganite and peridot. In the Gulf, where jewellery has long been a mark of heritage and self-expression, the collection speaks to a new generation of collectors.

The silhouettes remain efforlessly Prada. Elegant and wearable, solitaire rings, rivière necklaces, line bracelets, and drop earrings, are crafted with the same sensiblities that echo Prada's fashion language.

Prada is also taking responsiblity, putting a clear emphasis on transparency. Every gemstone is traceable and comes accompanied by independent certification and authenticated via blockchain technology.

With Couleur Vivante, Prada emerges as a fine jewellery player that is able to create pieces that resonate across generations.