Introducing the Hero Blazer as the new signature icon of the contemporary wardrobe, Italian fashion house Marella has officially unveiled its Autumn-Winter 2026 digital campaign titled “Marella Ti Voglio”. Designed as the central piece within the brand’s creative universe, the single-breasted jacket merges classic Italian tailoring, confidence, and lightness to reimagine modern femininity. 

Engineered to fit like second skin, the Marello Hero Blazer naturally enhances the feminine silhouette with tailored refinement. The inclusion of a versatile, removable scarf that introduces a gesture of lightness to the construction is a standout feature. Crafted either from the main garment’s fabric or a complementary material, the scarf flows smoothly along the body, adding fluid movement and a dynamic, three-dimensional structure to the silhouette.

The brand has introduced multiple material variations to cater to diverse stylistic preferences. With options ranging from essential tailored versions in classic black, white, and camel tones to luxurious velvet iterations featuring a silk habotai scarf trimmed with lace inlays, as well as a sleek leather edition accented by a silk twill scarf, the garment preserves its sophistication and sensual identity. 

International model Irina Shayk appears as the face of the campaign, whose intense charisma and magnetic presence align naturally with a blazer’s confident aesthetic. Shayk, who has walked prestigious runways for top luxury houses including Versace, Valentino, Miu Miu, Bottega Veneta and more, boasts over 150 editorial covers and recent career milestones like co-hosting the 2026 Sanremo Music Festival. The brand highlights a self-assured modern femininity by pairing Marella’s Italian design with Shayk’s star power.