Tiffany & Co.’s holiday campaign celebrates the brand’s rich heritage
Lindsay Judge
Each image is designed to highlight the many facets of love
As the festive season approaches, Tiffany & Co. transports us to a world of enchantment with its With Love, Since 1837 holiday campaign, tapping into the brand’s 187-year heritage and exploring some of the house’s iconic collections, while delivering a powerful message of love, connection, and timeless beauty.
Fronted by Hollywood star and Tiffany & Co. global ambassador Anya Taylor-Joy, the campaign captures the actress navigating the streets of New York – the birthplace of Tiffany & Co. and home to its legendary flagship store, The Landmark, which is famously featured in the 1961 Audrey Hepburn movie Breakfast at Tiffany’s.
Mimicking Hepburn’s iconic look from that film, Taylor-Joy opens the campaign video in a little black dress while draped in exquisite jewellery pieces from the house’s iconic collections. She begins to explore the brand’s birth city while embodying the spirit of the season, celebrating timeless bonds, meaningful beginnings and all other types of love through the gift of extraordinary jewellery.
The campaign film, directed by visionary filmmaker Jonas Lindstroem, invites viewers on a journey to “the city where love never sleeps”. To begin, Taylor-Joy wears pieces from the Tiffany Lock collection, including an elegant pendant in 18k rose gold with diamonds, as well as matching earrings and a bangle. She is also captured wearing a diamond-encrusted T by Tiffany hinged bangle in 18K rose gold. She sets the scene by inviting the audience to “come with me,” taking viewers on a magical journey around the brand’s founding city.
Later, as she walks over the Brooklyn Bridge, Taylor-Joy wears pieces from the Tiffany HardWear collection. A graduated-link necklace in 18k yellow gold and pavé diamonds is paired with matching rings and a bracelet. As the film closes, the actress is adorned in 18k rose gold Tiffany Knot earrings, as she turns to the camera and says, “Here, love has many facets. All of which are a gift.” The final scene brings Taylor-Joy to The Landmark on Fifth Avenue, a poignant nod to the brand’s heritage and enduring allure.
The campaign extends beyond the film, to a series of images, spotlighting timeless Tiffany & Co. designs that embody the spirit of giving and offer inspiration for the festive season. Highlights include classic pieces such as solitaire diamond earrings, pearl pendants, and the beloved Return to Tiffany bracelets and necklaces, featuring heart-shaped charms. High jewellery creations from the Jean Schlumberger by Tiffany collection are presented as the ultimate gift for those closest to your heart, while additional pieces from the T by Tiffany collection, inspired by the energy of New York City, and Knot by Tiffany, symbolising the beauty of close connections, are also featured. Each image is designed to highlight the many facets of love and the brand’s ability to bring these to life through jewellery.
Beyond the jewellery collections, Tiffany & Co. also has a range of exceptional home products that will make the perfect gift. Imagined by Lauren Santo Domingo, Artistic Director of Tiffany Home, the Tiffany Toile collection, featuring elegant tableware, pays homage to the brand’s storied legacy, adding a touch of sophistication to any holiday setting.
In the Middle East, Tiffany & Co.’s art of gifting has found a unique expression, bringing it to life with Constellation of Love, an enchanting takeover by the brand at Four Seasons Hotel Abu Dhabi.
In collaboration with the Abu Dhabi Investment Office’s (ADIO) Abu Dhabi Retail programme, Constellation of Love reiterates the campaign’s themes, and the heritage, craftsmanship and symbolism of Tiffany & Co., blending the UAE capital’s vibrant energy with Tiffany & Co.’s New York heritage and inviting visitors to immerse themselves in the world of the brand and its long-lasting legacy.
The grand opening of the Constellation of Love activation was hosted in the sky-view of Four Seasons Hotel Abu Dhabi this December. It attracted a host of VIP guests, including singer Nancy Ajram, television presenter Lojain Omran, influencer Deema Al Asadi, model Valerie Bou Chacra, actor Mohamed F. Mostafa, and actor and singer Yasmina El Abd in attendance.
Over the coming weeks, Constellation of Love will illuminate Abu Dhabi’s neighbourhoods with Tiffany & Co.’s iconic blue, creating a dazzling celebration of love and elegance and highlighting connections between Abu Dhabi and New York City, as well as celebrating love and connection in all their facets.
This season, Tiffany & Co. invites us to say it with love. With its thoughtfully curated campaign, immersive experiences, and timeless designs, the House captures what it means to give and receive with heart. The Tiffany & Co. Constellation of Love activations in Abu Dhabi will run from the 4th of December, 2024, to the 10th of January, 2025.
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