Where Heritage Moves Forward: TRYANO draws inspiration from the UAE’s equestrian heritage for Fall/Winter 2026. 

This fall, Abu Dhabi–based luxury destination TRYANO launches “On the Saddle”, its Fall/Winter 2026 campaign inspired by the spirit of the UAE and Furusiyya, the region’s deep-rooted tradition of horsemanship. 

Under the theme “Where Heritage Moves Forward”, the campaign fuses heritage, movement, and modern expression to reinterpret the elegance and strength of equestrian culture through a contemporary lens. 

Drawing on the enduring relationship between horsemanship and the UAE, “On the Saddle” reflects the balance between tradition and progression that defines the country’s identity. The campaign translates this spirit into a modern visual narrative where references to equestrian heritage meet the creativity and individuality of the new season. More than a seasonal promotion, it celebrates the values shaping the UAE today: a deep respect for heritage alongside the confidence to move forward. 

Across fashion, beauty, gifting, and kids, TRYANO’s Fall/Winter 2026 edit unfolds as a curated selection for the season. Statement leather pieces and seasonal silhouettes take centre stage, complemented by new arrivals that embody TRYANO’s distinctive approach to contemporary luxury. The campaign invites customers to discover a season where tradition and modern expression move together. 

“On the Saddle” launched on 11 September 2026 across TRYANO’s channels and in-store at its Abu Dhabi location.