As the holy month of Ramadan invites moments of pause and introspection, Vacheron Constantin marks a significant milestone. Celebrating 270 years of uninterrupted watchmaking excellence, the Maison turns its gaze inward to view time as rhythm and meaning.

Titled Crafted Rhythms, Vacheron Constantin’s Ramadan 2026 campaign is an artistic meditation on the human hand, the passage of time, and the shared values that define both horology and the spirit of Ramadan. Rooted in reflection and harmony, the campaign reimagines watchmaking as a series of gestures guided by discipline and care.

At its heart is a visual narrative brought to life through handcrafted illustrations by regional artists Abir Mnasria and Zaina Khayyat of The Attic Studio. Their work translates the intricate world of High Watchmaking into a poetic visual language inspired by the cultural and artistic heritage of the Middle East.

Five Métiers d’Art: watchmaking, engraving, enamelling, guillochage, and gem-setting are revealed in sequence, each following its own precise tempo. Gradually, these individual disciplines converge, forming a singular expression: a Vacheron Constantin timepiece shaped by many hands, and brought to life through time itself.

Beyond imagery, Crafted Rhythms reflects the Maison’s deep engagement with the region through personal storytelling. Four regional talents are spotlighted, their individual journeys echoing values of perseverance, creativity, and community, which are qualities shared by both the Middle East and the Maison’s centuries-old philosophy.

This spirit is further embodied in The Quest exhibition in Abu Dhabi, where cultural gatherings and craftsmanship workshops invite dialogue, learning, and connection. It is a celebration of the human relationships that sustain technical mastery.

As Vacheron Constantin reflects on its 270 years, Crafted Rhythms offers a fitting tribute: a reminder that true luxury is found in time well spent, in hands that honour tradition.