Zendaya and Swiss premium sportswear brand on present new footwear and apparel blending performance with effortless everyday style, brought to life through Shape of Dreams, a cinematic campaign film by Academy Award-winning director Spike Jonze

Zendaya and On unveil a defining new chapter in their partnership: their first co-created collection of footwear and apparel. Developed in close collaboration, the launch brings together Zendaya’s perspective on modern sportswear with On’s design expertise - balancing performance and personal style through refined silhouettes, color and texture. A shared focus on detail runs throughout, bringing function and form together in a way that feels distinctly On.

The co-created collection comes to life through an imaginative cinematic campaign film by Academy
Award-winning director Spike Jonze – bringing the creative process behind the project to the forefront
and marking a bold new chapter in the brand’s creative storytelling.

As a global icon and a defining cultural voice of her generation, Zendaya brings a clear point of view to
the partnership with On, working alongside longtime collaborator Law Roach. That perspective –
instinctive, expressive and personal – gives the collaboration its edge, and reflects On’s connection to a
broad, global community.

“It’s been so much fun to collaborate with Law and the On team on these essentials,” said
Zendaya. “We wanted to create pieces that feel versatile and easy to wear – styles that move
with you across different moments. We started with the idea of making people feel confident and
effortless, and we built everything out from there. Working with Spike Jonze brought that vision
to life in a really special way – the world he created gave it a whole new dimension.”

The centrepiece of the campaign is Shape of Dreams, a film directed by Spike Jonze, set inside
Zendaya’s imagined design world, “The Dream Lab”. Here, creation is a canvas for imagination, were
silhouettes evolve, materials shift, ideas are refined. Throughout the film, the process takes on a surreal,
boundary-defying quality as outfits stretch, shrink, and transform until they find their final form. Still life
imagery by acclaimed photographer Sean Thomas accompanies the film and brings the viewer behind
the scenes, spotlighting the new styles through the lens of the creative process.

“This co-created collection marks the next chapter in our creative partnership with Zendaya,” said
Alex Griffin, Chief Marketing Officer at On. “A complete expression across footwear and apparel,
brought to life through a remarkable campaign directed by the legendary Spike Jonze. Zendaya’s
creative spirit is felt in every detail - shaping how performance and style come together. At On,
premium design is embedded in our DNA, and this launch reflects the culture of curiosity and
collaboration that continues to shape our work.

Comprising footwear and apparel designed to function seamlessly together, the latest offering balances
Zendaya and Law Roach’s fashion instincts with On’s Swiss engineering. Ribbed Tank Tops, Ribbed
T-Shirts, Half-Zip Anoraks, Coach Jackets, Drawstring Midi Skirts, Parachute Pants, and Bermuda
Shorts, are rooted in timeless style, with versatile constructions designed to move with you. The
footwear introduces the Cloudnova Moon – a sleek silhouette that recontextualizes the Cloudnova
collection with an uncompromising aesthetic edge.

The campaign launches on April 9, 2026. Zendaya and On’s first co-created collection will be available
from April 16, 2026, at on.com, in On stores and at select retailers worldwide.